Tag Archive | "text messaging"

Is Text Messaging The Future of Blood Drives?

Is Text Messaging The Future of Blood DrivesAccording to a new report from our sister site Mobile Marketing Watch, SMS may hold the key to boosting blood donations.

Per the details shared, blood donation rates are actually on the decline in developed nations around the world. It is for this reason that the Stockholm blood service in Sweden decided to turn to modern mobile communication to let donors know the impact they are making with their donation.

After someone donates blood, they probably never give it a second thought. While patient privacy must be protected, this is not to say that a donor cannot be made aware of when their blood has been used by a recipient.

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FCC Issues Important Announcement Regarding 911

FCC Quietly Taps New Director of Health Care InitiativesAccording to an announcement from the Federal Communications Commission, the FCC has just adopted rules requiring wireless carriers and certain other text messaging providers to send an automatic “bounce-back” text message to consumers who try to text 911 where text-to-911 service is not available.

The FCC says the measure is designed to protect the public by substantially reducing the risk of consumers sending a text message to 911 and mistakenly believing that 911 authorities have received it.

“Instead, consumers will receive an immediate response that text-to-911 is not supported and to contact emergency services by another means, such as by making a voice call or using telecommunications relay services (if deaf, hard of hearing, or speech disabled) to access 911,” the announcement reads.
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mHealth Brings ‘HOPE’ to Mexican Women with Gestational Diabetes

Project HOPE and the Bristol-Myers Squibb Foundation are joining forces and tapping into the power of text messaging technology to help women in Mexico fight Gestational Diabetes.

Gestational diabetes refers to a condition in which high blood sugar (diabetes) starts or is first diagnosed during pregnancy. In some cases, pregnancy hormones block insulin and glucose levels may dangerously increase in a pregnant woman’s blood.

Representatives from Project HOPE tell Voxxi they are hopeful that their new program will raise awareness about the condition among women in Mexico City.

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Study Finds Pediatricians Steadily Favoring SMS Over Pagers, Yet HIPAA Fears Remain

The University of Kansas School of Medicine out of Wichita conducted an interesting study recently that asked physicians at pediatric hospitals what form of communication they prefer for “brief communication” while on the job.

Out of 106 physicians polled, 27 percent named texting their preferred method, compared to 23 percent that favored hospital-issued pagers and 21 percent that said face-to-face conversation.  Among the survey pool, 57 percent reported sending or receiving work-related text messages.  “We are using text messaging more and more to communicate with other physicians, residents and even to transfer a patient to a different unit,” lead investigator Dr. Stephanie Kuhlmann said in an AAP press release.  “The way that physicians are communicating appears to be shifting away from the traditional pager method.  Personally, I probably get 50 to 100 text messages during a shift,” she added.”

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Highmark Partners With mobileStorm to Implement New Mobile Messaging Initiative

It was announced today that Highmark — a Pittsburgh-based independent licensee of the Blue Cross Blue Shield Association — has partnered with mobileStorm to power a new mobile messaging initiative to reach members, employees, group customers and the community at large on their mobile devices.

Highmark is currently implementing mobile campaigns to influence healthy behaviors for members as well as its own employee base, while also evaluating opportunities to use additional SMS initiatives to reach group customers and the general community.  Highmark is leveraging mobileStorm for Healthcare, the company’s multi-channel healthcare messaging system that enables both healthcare payers and providers to launch powerful one-to-many campaigns with a virtually limitless number of members.

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JCAHO Issues Ban on Physician Texting, Signifies Importance of Secure Mobile Communication Outside SMS

The Joint Commission on Accreditation of Healthcare Organizations (JCAHO) recently issued a so-called “ban” on physician texting, saying it’s “not acceptable” for medical professionals to communicate patient information via SMS.

In dealing with sensitive medical information, physicians risk violating HIPAA regulations and other security standards by communicating with patients over SMS.  Such violations can be costly and can lead to other repercussions for both the physician and the healthcare organization(s) they represent.  The JCAHO recognized this risk and used it as the basis for its ban on physician texting.  While many in the industry are seeing this as a warning sign to stop mobile communication altogether, it’s actually a step in the right direction to push physicians and healthcare organizations to begin leveraging new-age, fully secure forms of mobile communication.

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mHealth Thinks Pink

The fight against breast cancer is being powered by mHealth. Now, women can receive text messages reminding them to do a self-check breast exam every month.

This campaign was started by Bright Pink, a national nonprofit aimed at instilling proactive breast cancer prevention habits in a younger demographic of women, especially those who are at high risk for breast and ovarian cancer. Therefore, although October is National Breast Cancer Awareness Month, Bright Pink is trying to get the word out year round.

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