Telefonica Digital has confirmed its acquisition of a controlling stake in a major Brazilian healthcare provider – Axismed, Brazil’s largest chronic care management company.
Financial terms surrounding the agreement have not yet been made public.
Brazil, as the evidence continues to suggest, is not only a major market for mobile technologies today, it’s also a market wide open to mHealth expansion.
“The market potential for remote patient management in Brazil is significant,” says Matthew Key, Chief Executive of Telefónica Digital. “The structure, the potential and the maturity of the market and the important role of private health care providers means that Brazil could take a lead globally in rolling out these services. With Axismed, we can deliver a complete end-to-end solution to the market, helping to improve quality of life for patients with chronic conditions.”
The fusion of resources between the two partners will enable the 180,000 patients currently in Axismed’s care to receive communications and consultation through various mobile and desktop computer technologies. From videoconferencing and SMS, to Internet and mobile apps, the communication methods used with patients will be diverse and expedient.
“The deal is part of the company’s global strategy to focus on the e-health market, which is one of a number of areas in which Telefónica Digital is developing new innovative products and services,” says Antonio Carlos Valente, CEO of the Telefónica Group in Brazil.
If Telefonica finds success with its mHealth aims in Brazil, you can bank on further global expansion of these efforts down the road.