The Battle for mHealth Supremacy Getting More Complicated

The Battle for mHealth Supremacy Getting More ComplicatedIn recent years, the world of mHealth apps wasn’t dominated by a few, but populated by many developers and healthcare organizations looking to find their way in a fledgling market.

But at the start of 2014, when it became crystal clear that the world’s biggest tech companies were determined to claim their piece of the mHealth pie, the landscape began to change. And now, as 2015 fast approaches, a whole new ballgame awaits mHealth app vendors — but, in particular, the “little guys.”

According to ABI, a freshly published 2-year study of the most popular health and fitness apps “reveals very little continuity in the popularity of specific mHealth applications.”

App popularity is split between a wide range of players and functionality and the market is ripe for transformation with powerful new entrants joining the space. Apple, Google, and Samsung have all recently set out their separate mHealth platforms to bring app collected data into the world of healthcare services. Those platforms will bring far greater scale to mHealth app data collection which in turn will drive far wider data integration into a range of applications, including healthcare services.

Existing app and wearable device players are faced with keeping users data within their control or allowing data exchange with these emerging platforms, some of which come from device player rivals, ABI explains in its report summary.

“Device and application vendors will increasingly need to leverage their experience and customer base in the transition to a new world of integration. The seeds and the foundations for that change and the direction they should take can be seen in the development of the mHealth apps market over the past 2 years,” says Jonathan Collins, ABI Principal Analyst.

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