In response to the growing number of consumers searching for weight loss products on their mobile devices, the weight loss industry is taking note. Intechra Health is one such company that has invested much time and energy in meeting their mobile consumers’ needs.
According to Mobile Commerce News, it is estimated that 1 out of every 4 searches is now performed on mobile devices, and this number is higher for some industries than others. For example, before purchasing a weight loss product found in a store, on TV, or in a magazine, most consumers will perform a Google search.
The information they most desire includes product reviews, pricing, general product information, and even comparison shopping from one product to the next.
It is for this reason that Intechra Health has redesigned their website to ensure that it is a mobile-friendly source of information. While the goal is certainly to improve their mobile sales, they have also made product information easy to access on all electronic devices.
With Google showing that 90% of consumers mix-up the devices they search on prior to making a purchase, it is clear that mobile websites need to be as informative and intuitive as desktop websites.