Tivity Health and Linkwell Health Recognized for Efforts to Engage Seniors through Digital Platform

Tivity Health, Inc., a leading provider of fitness and health improvement programs for older adults, and Linkwell Health, a leading digital content marketing company serving health organizations, took home top honors for their digital health engagement program, winning the gold award for Best Overall Content Solution at the 2017 Pearl Awards on December 7.

If you’re not famialir, The Pearl Awards recognize and reward exceptional content marketers and companies that are demonstrating creativity, innovation, and best-in-class results.

In 2016, Tivity Health partnered with Linkwell Health and global digital agency Isobar to transform the consumer experience and increase awareness of SilverSneakers through our social media presence and broader marketing strategy.

Central to the strategy was building an editorial destination that provides compelling, relevant content, and ultimately positions SilverSneakers as the number-one fitness and health authority for active adults ages 60 and over. The Linkwell team combined study-based, expert-backed service journalism with social media expertise to create a dynamic publishing rhythm that has more than quadrupled the website visits and Facebook likes for SilverSneakers in a matter of months during 2017.

“Today’s seniors are vibrant and active and are eager to find ways to improve their lives—and they are looking for this information digitally and on social media,” said Donato Tramuto, CEO, Tivity Health. “Our vision is to use these channels to deepen the connection that our members have with the SilverSneakers brand and to provide them with more resources to improve their daily lives. With the outstanding leadership of our Chief Experience Officer Paul Wimer and Senior Vice President Janet Calhoun, Linkwell has been a best partner to help achieve this vision.”

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