Consumers turn to the Internet for all of their needs, including many of their health needs. This includes both search engine results, as well as social media inquiries related to health concerns. It is for this reason that Treato launched their new app—Treato IQ.
According to HIT Consultant, the app gathers health related data, generated from social media activity—all in real-time. It then breaks down the information in an easy-to-read manner. This includes which social media sites, engagement and interaction occurred, the health condition being researched, and the brand or medicine being researched.
The app also breaks down the type of engagement that was generated. This includes comments, photos, videos, likes, or shares.
The app’s advanced algorithms and analytics are designed to help health and life science professionals to create a current and in-depth—understanding of what their patients are searching for.