Welltok Announces Acquisition of Zamzee

Welltok Announces Acquisition of ZamzeeWelltok has announced the acquisition of Zamzee, a popular health program developed by HopeLab, to add more solutions for children to its CaféWell Health Optimization Platform.

The goal? To further engage millions of children and their families in healthy activities.

“Zamzee will be an essential component of CaféWell since it gets the whole family involved in their health,” said Jeff Margolis, chairman and chief executive officer for Welltok. “Health optimization is achievable at every age, and engaging in healthy behaviors in adolescence is proven to have great impact on bending the curve over the long term and creating healthier, happier populations.”

Zamzee was developed by the philanthropic R&D organization HopeLab to boost physical activity in kids and families. While many blame technology for a rise in sedentary behavior, HopeLab leveraged the power and appeal of digital products to engage and motivate kids to be more active.

If you’re not familiar, the Zamzee program uses gamification, rewards and behavior-change science to get kids moving more.

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