Today, the two demographics being most heavily targeted when it comes to mHealth technologies and solutions are teenagers and the elderly. The first demographic is most likely to accept and use mobile devices and the second is most likely to immediately benefit from mobile healthcare solutions.
There is, however, a serious engagement gap when it comes to getting the elderly to use mobile healthcare resources simply because, unlike today’s youth, seniors were obviously not raised with and may have never developed an affinity for mobile technologies.
But according to a recent report compiled by the University of Waterloo, “with training, adults aged 50 and over can be capable and interested in using mHealth applications with their medication management. However, in order to adopt such technology, they must find a need that their current medication management system cannot fulfill.”
The issue then comes back to the right marketing. While the older demographics are just as capable of using these technologies as any other demographic, especially with the right training, they also need the right reason to want to learn, instead of sticking to what has been working—though, as many providers will report, the elderly are the most non-compliant demographic on a host of matters, including medication dosage adherence.
The report concludes that older patients require easier to understand instructions with regard to mobile tech and a better understanding of how the “new way” made possible with mHealth is better than the less efficient status quo.