mHealth News: Here’s What Happened This Week

Mercer, ConsejoSano Roll Out Innovative Digital Health Care PlatformHere are some of the top stories in healthcare, telemedicine, and mobile health that we have been monitoring this past week.

How mPulse Mobile Uses Analytics to Tailor Messages and Drive Member Engagement for Healthcare
In general, people don’t like being talked at. Successful, engaging communication requires talking, listening, and analyzing. Traditionally, healthcare communication has focused on outbound messaging without the ability for a person to respond in a meaningful way. This is a one-sided relationship. mPulse set out to develop new ways for healthcare companies to interact with people and to create a true, two-way, interactive dialog. Here’s how we did it.

ATA Lends Support to New White House Telehealth Plan
This week, the unveiling of President Obama’s budget proposal indicated that it would enable the HHS Secretary to expand the ability of Medicare Advantage organizations to deliver medical services via telehealth, estimated to generate more than $160 million in savings over 10 years.
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mHealth Apps Continue Booming Business in App Stores

Mobile Apps Ready to Meet the Medication Adherence ChallengeAccording to a new report first summarized this week by MAW, app stores remain the number one distribution channel for mHealth apps.

“Fifty two percent of mHealth experts rate app stores, such as Apple App Store or Google Play, to be the best channels from which to distribute mHealth apps for the next five years,” asserts a new publication from Research2Guidance.

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White House Releases Readout of the President’s Meeting on Zika Virus

White House Releases Readout of the President’s Meeting on Zika VirusThe White House has released details of a meeting held recently by President Obama on the issue of the Zika Virus.

“The President met today with leaders of his health and national security teams to discuss the spread of Zika and other mosquito-borne viruses in the Americas as well as steps being taken to protect the American public,” the document posted to the White House web page reads.
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How mPulse Mobile Uses Analytics to Tailor Messages and Drive Member Engagement for Healthcare

How mPulse Mobile Uses Analytics to Tailor Messages and Drive Member Engagement for HealthcareThe following post was written by Rena Brar Prayaga, a Behavioral Data Scientist at mPulse Mobile.

In general, people don’t like being talked at. Successful, engaging communication requires talking, listening, and analyzing. Traditionally, healthcare communication has focused on outbound messaging without the ability for a person to respond in a meaningful way. This is a one-sided relationship. mPulse set out to develop new ways for healthcare companies to interact with people and to create a true, two-way, interactive dialog. Here’s how we did it.

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ATA Lends Support to New White House Telehealth Plan

This week, the unveiling of President Obama’s budget proposal indicated that it would enable the HHS Secretary to expand the ability of Medicare Advantage organizations to deliver medical services via telehealth, estimated to generate more than $160 million in savings over 10 years.

“ATA has been advocating for such language for many years. Although there is more to be done, this represents an important victory for telemedicine, Medicare patients and the nation’s taxpayers,” said ATA CEO Jonathan Linkous. “This policy signals a significant foot-in-the-door toward transforming the way healthcare is delivered.”

By integrating face‐to‐face care with remote access care in both rural and urban areas, this proposal will improve care coordination, provide for more timely exchanges between specialists, and facilitate beneficiary access to care in situations where traveling to provider offices would be more difficult.

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My Pet Credentials Now Barking on IndieGoGo

My Pet Credentials Now Barking on IndieGoGoThe team behind My Pet Credentials (MPC) has just announced a new crowdfunding campaign on IndieGogo.

The goal? To complete development of a “revolutionary app for electronic pet health records management and accessibility.”

This patented MPC mobile app for iOS and Android is poised to change the way pet owners record, store, and share vaccination and pet ID records with pet salons, veterinarians, and related businesses.

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Next Stop for First Stop? More Money for Telemedicine Provider

Next Stop for First Stop More Money for Telemedicine ProviderFirst Stop Health, LLC, a high-utilization telemedicine provider, this week announced finalizing its latest seed round at $2.1 million, bringing total funding to date to $5.6 million.

The latest round of seed investment was led by existing investors, including company co-founders Patrick Spain and Dr. Mark Friedman, and several family offices and angel investors from the Midwest and Texas. New investors included several technology entrepreneurs and a European investment group.

During 2015, First Stop Health used portions of the new capital to build a proprietary physician network and triple sales.
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