The following is a guest contributed post by Nuance President Trace Devanny.
Technology has radically shifted how we approach and solve problems, and this is something I witnessed continually watching my kids grow up. Younger generations are hard-wired to research online—they don’t know any other way—and they rely on this data for everything, whether they’re looking up NFL stats while drafting their fantasy football teams or buying a car. Peer reviews play an integral role in their decision-making process.
This is a trend that is starting to impact healthcare. A few short years ago, quality metrics were really only known to the payer and the healthcare organization with very little buy-in or impact on physicians. That is changing. As the industry moves toward a value-based reimbursement model, metrics are becoming increasingly refined, and more directly connected to the different specialty groups or individual physicians who are providing that care. We, as patients, now have access to information we never had before, and this information can shape our decisions. Today more than ever, reputations of both healthcare organizations and their care teams are front and center.