Here are some of the top stories in healthcare, telemedicine, and mobile health that we have been monitoring this past week.
How mPulse Mobile Uses Analytics to Tailor Messages and Drive Member Engagement for Healthcare
In general, people don’t like being talked at. Successful, engaging communication requires talking, listening, and analyzing. Traditionally, healthcare communication has focused on outbound messaging without the ability for a person to respond in a meaningful way. This is a one-sided relationship. mPulse set out to develop new ways for healthcare companies to interact with people and to create a true, two-way, interactive dialog. Here’s how we did it.
ATA Lends Support to New White House Telehealth Plan
This week, the unveiling of President Obama’s budget proposal indicated that it would enable the HHS Secretary to expand the ability of Medicare Advantage organizations to deliver medical services via telehealth, estimated to generate more than $160 million in savings over 10 years.