MBLM: Study Reveals Apple Watch Falls Short and Polarizes Users

Finishing Touches Being Put on First Wave of Apple Watch AppsBad news for Apple Watch.

On Wednesday, MBLM — a Brand Intimacy Agency focused on strategy, design, creative and technology — revealed that Apple Watch is polarizing and users feel conflicted, confounded and critical.

The agency today released the final set of findings from its year-long ethnography study focused on users of Apple Watch, which also found that most of the panel felt the watch has not come close to achieving its potential, and offers less value than they had hoped for.

“Our research with the Apple Watch has resulted in rich, often contradictory data, with users ranging from fanatics to naysayers, with many confounded in the middle,” stated Mario Natarelli, MBLM’s managing partner. “Unfortunately, the Apple Watch does not measure up for most people. For the device, which Apple claimed to be its most intimate, to be successful, we believe Apple needs to reach deeper and form stronger bonds with its users.”

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First Look: Healthx Partners with Teladoc

First Look: Healthx Partners with TeladocHealthx, Inc., a provider of cloud-based digital engagement solutions for healthcare payers and other stakeholders, and Teladoc, Inc., a provider of telehealth services, announced a partnership this morning to offer Teladoc’s services on the Healthx member engagement platform.

In summary, Teladoc’s telehealth services are pre-integrated to the Healthx platform, and provide members with 24/7 online access to state-licensed, board-certified physicians for on-demand remote care via mobile devices, secure online video and phone.

In situations when a member of a health plan or third party administrator (TPA) doesn’t have access to their family physician for common, non-emergency conditions, an urgent care or emergency room visit may be the only option, which is costly and time-consuming.

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Telemedicine Program to Extend Parkinson’s Care Throughout NYS

363779LOGOA new program launched by neurologists at UR Medicine will expand access to care and serve as a national model for the management of Parkinson’s disease and other chronic illnesses, according to details shared with MHW.

Per the shared announcement,  The Parkinson’s Disease Care, New York (PDCNY) program will be a largely virtual network providing free care to as many as 500 underserved patients across New York State.

“Providing coordinated, ongoing care to Parkinson’s patients in the traditional settings of a doctor’s office requires these individuals and their caregivers and families to travel, often long distances, and is expensive for payers and patients alike,” said URMC neurologist Kevin Biglan, M.D. M.P.H., the director of the PDCNY program. “The PDCNY program will break down the barriers of geography and deliver care directly to patients who have never seen a specialist and in the comfort of their own homes.”

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Snaps, Periscope Unveil Emoji Keyboard for Special Needs Community

Snaps, Periscope Unveil Emoji Keyboard for Special Needs CommunitymHealthWatch has learned that Snaps and Periscope are rolling out a new emoji keyboard created in partnership with Gillette Children’s Specialty Healthcare, a St. Paul-based hospital serving kids with disabilities and other complex medical conditions.

Emojability — as the new keyboard is called — gives those in the special needs community symbols and sayings that are relevant to their lives.

From adaptive equipment and therapy emojis to “You got this” and other encouraging phrases, the emoji keyboard gives those in the special needs community a fun and empowering way to communicate about their day and their achievements.

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Vocera’s Experience Innovation Network Releases Annual CXO Research Report

CXO thumbnailVocera Communications, Inc., a healthcare communications company, announced today that its Experience Innovation Network has released its second annual Chief Experience Officer (CXO) Report, “The Rise of the Healthcare Chief Experience Officer.”

Vocera’s Experience Innovation Network is described as an international group of industry thought leaders focused on putting the science behind the experience of care and discovering innovative solutions that meet the Quadruple Aim of improving population health, elevating patient-centered care, and reducing costs while restoring joy back to the practice of medicine.

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MyTelemedicine Touts Rapid Growth, Expansion

363217MyTelemedicine, a nationwide telemedicine technology and service provider, confirmed to MHW today its relocation and expansion to new offices that will accommodate the company’s “rapid growth.”

“This move represents our continued commitment to providing the highest and cutting-edge level of care for current clients and members,” said Rey Colon, President and CEO of MyTelemedicine. “Our business is growing exponentially, so it’s nice to settle into a space that suits our style, has the room we need, and is in the heart of a thriving community we love.”

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AHA Backs Launch of CycleNation

cyclenationThis week, the American Heart Association/American Stroke Association kicked off American Stroke Month with the launch of CycleNation.

If you’re not familiar, CycleNation is a cycling movement, nationally sponsored by Amgen Cardiovascular and CycleBar, “to empower the nation to use road bikes, stationary bikes and community indoor cycling classes to get brain and heart healthy while raising funds to continue to support research and community programs to reduce stroke and heart disease.”

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