For a wearable technology that hasn’t yet been released or even confirmed to exist, Apple’s still-mythical iWatch is expected to do big business in its first year of availability.
On Monday, UBS analyst Steven Milunovich shared with investors his sales projection for iWatch. And it’s a whopper.
Milunovich anticipates an average selling price of $300. Even at a somewhat lofty price comparable to the cost of a new smartphone, the analyst says Apple will likely sell a staggering 21 million units in the 2015 fiscal year before selling 36 million units in 2016.
Most market watchers believe the iWatch will formally launch in October of this year.
“We are more confident that Apple will be introducing the iWatch before the holiday season following WWDC’s introduction of HealthKit, recent healthcare hirings, the acquisition of LuxVue Technology, and positive comments from Eddy Cue at the Re/Code Conference,” Milunovich was quoted on Monday.