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mPulse Mobile Partners with Harvard Medical School on Texting Program for Medicaid Members

Could targeted and interactive text messages to Medicaid patients improve disease management and boost primary care visits?

That’s something Harvard researchers, in partnership with mPulse Mobile, plan to find out. Mobile health engagement leader mPulse Mobile just announced the new effort, which will be tackled in cooperation with researchers at the Department of Health Care Policy at Harvard Medical School (Harvard).

The research will start with implementation of two distinct programs.

“One program will evaluate whether interactive text messaging helps new members select and visit a primary care clinician soon after enrolling,” explained mPulse Mobile in a media release. “The second program hopes to activate members with chronic conditions, such as asthma, to enroll and engage in a disease management program.”

The initiative builds on a known medical fact: of all U.S. health problems, chronic diseases are among the most preventable. Since chronic disease management accounts for 86 percent of the nation’s total healthcare costs, improvements in engagement with the Medicaid population could pay big dividends.

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Posted in mHealth, mHealth news0 Comments

Health Care Moves to Mobile: Wearables, Implantables, and E-Health Records Seen in Future

Health Care Moves to Mobile Wearables, Implantables, and E-Health Records Seen in FutureWhat does Grey Healthcare Group managing partner and chief engagement officer Erin Byrne see as the looming future? Wearables, electronic health records — and even implantables — could all see major breakthroughs by going mobile.

In a recent interview with eMarketer staffer Tobi Elkin, Byrne argues that mobile is critical for managing consumer health. It’s also, Byrne believes, the next step in communication between healthcare providers and their patients.

What’s special about mobile?

“We see mobile as a great amplifier that can make everything you’re doing work harder and become more relevant,” Byrne explains. “Mobile is also immensely personal and private — we have mobile devices with us all the time.”

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Posted in Healthcare, Healthcare IT, mHealth1 Comment

Young Female Programmers Making Apps for Women

Young Female Programmers Making Apps for WomenThere’s a cool story by Diana Kline now posted at Women’s eNews.

First, a couple pieces of business. The story emanates from Pittsburgh — which just goes to show that even the young women there are a steely bunch. Secondly, the writer is as young as the subjects she interviews: Kline is a student at Mt. Lebanon High School in Pittsburgh who has written for the Pittsburgh Post-Gazette.

Kline captures the zeitgeist of a new crop of app developers who don’t fit the usual archetype: they’re not male, they’re not obsessed, they’re not gamer types.

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Posted in Health and Fitness, Mobile App0 Comments

In Nod to Booming Market, DataMotion Introduces New API Program for Healthcare

In Nod to Booming Market, DataMotion Introduces New API Program for HealthcareIt’s no secret that healthcare’s need for improved efficiency, service delivery, patient safety, and communication between patients and providers is a major driver of the global electronic health record (EHR) market.

In fact, that market is expected to zoom to $29.81 billion by 2022.

Encryption alone could be huge.

“Continued data breaches and increasing compliance regulations have made protecting data a foremost concern of executives, with projections for the global encryption software market alone to grow from $1.85 billion in 2014 to $4.82 billion by 2019,” notes a statement provided to mHealthWatch.

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Posted in Healthcare, Healthcare IT0 Comments

New Digital Marketing Resources Enter the Nip and Tuck Business

New Digital Marketing Resources Enter the Nip and Tuck BusinessAccording to a new report from our sister site Mobile Marketing Watch, there’s a new firm in the marketplace catering exclusively to the plastic surgery industry.

According to an announcement shared with MMW, Plastic Surgery Marketing Ninja “serves as the ultimate resource for plastic surgeons who are very excited about gaining online exposure.”

Services include a broad range of blogging, website development, search engine optimization, social media, and article writing services.

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Posted in Digital Marketing0 Comments

What’s All That (White) Noise? Mommy Blog Says Sleep Genius Mobile App is the Way to a Better Night’s Sleep

What’s All That (White) Noise Mommy Blog Says Sleep Genius App is the Way to a Better Night’s SleepSurely you know someone with a “white noise” machine.

Those are the contraptions that generate a wall of amorphous sound, often to block out unwanted sounds that disrupt sleep, but also employed because people have become convinced they reduce stress.

Who uses them? Busy executives, stressed-out lawyers, or — and now we’re going to talk about real stress — Moms and Dads.

Turns out that they might not work as well as other methods. In fact, a spectacularly popular “Mommy blog” has just featured information on a sound-based sleeping aid that seems to have a better handle on what people of all ages need to really relax, unwind, and sleep well.

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Posted in Mobile App0 Comments

The Cure for Medical Malpractice is a Good Lawyer

The Cure for Medical Malpractice is a Good LawyerWith millions of medical diagnoses, surgeries, and procedures happening every day in the U.S., it’s unfortunate — but inevitable — that mistakes are often made.

The cure for medical malpractice, whether through negligence or error, just may be a good lawyer. That’s because careless mistakes in any medical intervention can leave a patient with serious and often costly repercussions.

It’s a phenomenon well understood and articulated by attorneys at Robert J. DeBry & Associates, who have helped plenty of people in this boat find some relief.

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Posted in Healthcare0 Comments