Fitbit, a fast-growing giant in the equally fast-growing Connected Health and Fitness category, has just announced Fitbit Force.
Described as a sleek, advanced, high-performance wireless activity and sleep-tracking wristband, Force follows on the success of Fitbit Flex.
Fitbit Force has a highly visible, OLED display that provides instant access to all your activity stats right on your wrist, keeping you motivated throughout the day.
Here’s how it works: In real time, Fitbit shows you: steps taken, distance traveled, calories burned, active minutes as well as floors climbed.
Force also monitors your sleep, can wake you with a silent alarm, serves as a sleek watch and can even provide incoming call notifications.
Fitbit says that Force is the first and only in its category to be able to capture and display all of these stats on your wrist, as well as wirelessly and automatically sync them to Apple and Android smartphones and your computer.
“We are continuously looking for ways to take wireless tracking devices and wearable technologies to the next level, and I feel strongly that Force, with its sophisticated design and instant and easy access to all your daily activity right on your wrist, delivers on the promise of what a next-generation activity tracker should be,” says James Park, CEO and Co-Founder of Fitbit.
Fitbit Force is available for order now on fitbit.com and goes for $129.95. It will also be available in select retailers later this month.