At a time in the realm of healthcare marketing when knowledge is power, JFK communications is flexing its brawn in the form of its 2014 Healthcare Marketing Report.
If you’re not familiar, JFK Communications is a global strategic communications firm. Last month, the organization published the first in an annual series looking at important issues in prominent healthcare industry sectors and how they will impact healthcare marketing professionals in the year ahead.
The report is available for download from the JFK Communications web site.
The inaugural issue of the 2014 Healthcare Marketing Report analyzes the challenges facing healthcare marketing professionals today due to an explosion in mobile healthcare technology, Big Data, digital communications and personalized medicine, and provides healthcare marketers with the tools and insights necessary to identify and seize opportunities during a time of historic change in the industry.
“Ultimately, we believe that the rapid changes we are experiencing in healthcare will positively impact patients and consumers,” said David Avitabile, president of JFK Communications. “We created the Healthcare Marketing Report to help marketing professionals understand the evolution taking place in healthcare and embrace new marketing approaches and technology platforms in order to be successful.”
To download the free 2014 Healthcare Marketing Report, click here.