New Report Examines Consumer Sentiments on Virtual Reality

With virtual reality becoming a fixture in the healthcare space, many are wondering if consumer interest in VR is keeping pace with the deployment of this technology across many landscapes.

Some insight into that inquiry can be culled from a new report shared with MHW this morning.

ARtillry, a publication and intelligence firm for augmented reality (AR) and virtual reality (VR), is behind the report which uncovers consumer VR usage and sentiment.

Working closely with Thrive Analytics’ Virtual Reality Monitor™, ARtillry authored survey questions as well as today’s narrative report.

Highlights include content’s place as the most desired area of improvement (volume and quality) among VR owners. VR headset owners also showed high satisfaction compared to other categories of consumer tech products. However many non-owners (38%) reported disinterest in VR ownership; and the top reason (53%) was “just not interested.”

“Together, these figures validate that VR’s immersive experience presents a double-edged sword: It produces highly visceral and satisfactory user responses… but you have to see it to believe it,” said ARtillry Chief Analyst Mike Boland. “This creates a challenge to scale distribution, given inherent adoption barriers like price and technological invasiveness. Education, retail installations, VR arcades and mobile VR will be the ‘gateway drugs’ to reduce that friction and cultivate tomorrow’s VR owners.”

To learn more about ARtillry and its report, click here.

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