Tag Archive | "digital marketing"

Healthcare Continues to Show Greatest ROI on Digital Marketing


Blue Fountain Media, a leading NYC-based digital marketing agency that specializes in website design, brand strategy and digital marketing, is out with their latest report, which highlights the top five industries getting the most ROI from their Digital Marketing plans in 2017.

“We live in a world where 82% of businesses have a defined strategy for digital marketing,” says Blue Fountain Media’s founder and managing director, Gabriel Shaoolian. “That said, some industries lend themselves to digital marketing and see a high percentage of growth and ROI due to digital marketing services.”

After comprehensive research, the digital marketing experts at Blue Fountain Media have determined that, in 2017, five industries are getting the most “bang for their buck” from their digital marketing strategies.

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Posted in Digital Marketing, HealthcareComments (0)

New Digital Marketing Resources Enter the Nip and Tuck Business


New Digital Marketing Resources Enter the Nip and Tuck BusinessAccording to a new report from our sister site Mobile Marketing Watch, there’s a new firm in the marketplace catering exclusively to the plastic surgery industry.

According to an announcement shared with MMW, Plastic Surgery Marketing Ninja “serves as the ultimate resource for plastic surgeons who are very excited about gaining online exposure.”

Services include a broad range of blogging, website development, search engine optimization, social media, and article writing services.

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WebMD Chooses Video As Strategy for Future


WebMD Chooses Video As Strategy for FutureChange is happening.

Now even longstanding content sites are having to up their game to retain readers — or, more properly stated now that video is king — viewers.

“Content sites are nothing new. They are pretty one-dimensional online entities that make their money primarily through advertising,” notes Street Wise Journal (SWJ) in a recent post. “Whether they operate on a business-to-business or a business-to-consumer model, the bottom line is still the same: advertising. With that said, there are a lot of challenges in the content space. You only need to look at the fortunes of Yahoo and AOL to know exactly what I’m talking about.”

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Affordable Care Act Advertising: Are Health Insurers Marketing Products Properly?


Affordable Care Act Advertising Are Health Insurers Marketing Products ProperlyThe second year of the Affordable Care Act is just around the corner. The insurance marketplace has been radically remapped, but as long as people need insurance they will need guidance to make wise choices.

Word is that the agents and companies who sell insurance have been fine-tuning their tactics and strategies.

In a story at Promotion World, Andrew Lisa suggests that — though marketing health insurance is not entirely changed — there are definite updates, mostly based on the now available technology and data.

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Posted in Affordable Care Act (ACA), Digital MarketingComments (0)

Why Healthcare Companies Should Shift More Budget to Mobile


Why Healthcare Companies Should Shift More Budget to MobileBy now, it’s clear to healthcare marketers and professionals alike that patients and medical organizations now view their mobile devices as important tools for healthcare services and communications.

But it’s also time for mobile to be more closely aligned with marketing in the healthcare industry. It’s a trend playing out across myriad industries today, however.

On Tuesday, The Mobile Marketing Association (MMA), kicked off its SM2 Innovation Summit with the release of a new report titled “How Big is the Mobile Marketing Opportunity.”

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Posted in Digital Marketing, HealthcareComments (0)

Digital Marketing Is the New House Call — and it’s a Prescription to Cure Hospital Revenue Losses


Digital Marketing Is the New House Call -- and it's a Prescription to Cure Hospital Revenue LossesHealthcare is rapidly changing. Not just the insurance aspects — which are complex enough — but also the ways in which doctors and hospitals interact with patients.

In many ways, a vision of the future is fast taking shape. House calls via Skype. Mobile health monitoring devices. Even Google plays a part. But there’s even more.

As columnist Ashley Rodriguez asks in a timely AdAge story, “Could digital marketing help cure the health-care industry?”

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comScore: Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper


comScore Optimizing Content and Marketing Strategies for Today’s Health Insurance ShopperWhat’s the state of healthcare today?

It’s confusing and complex, to say the least.

But health insurers facing the unique challenges and opportunities across their digital channels ahead of the next open enrollment season can get some perspective in an online comScore presentation.

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Posted in Digital Marketing, Health InsuranceComments (0)

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