Tag Archive | "Fitbit"

Fitbit Introduces ‘World’s Slimmest Fitness Wristband’


Fitbit Announces New VP of Digital HealthFitbit, a ubiquitous powerhouse in the connected health and fitness market, has just introduced Fitbit Alta HR and new advances in sleep tracking.

The offering, we’re told, gives users actionable insights and guidance in the Fitbit app to make more informed decisions about their health and stay motivated to reach their wellness goals in style.

“Fitbit Alta HR is the world’s slimmest wrist-based, continuous heart rate tracking device combining the benefits of PurePulse heart rate technology, automatic exercise recognition, sleep tracking, battery life of up to seven days and smart notifications in a slim, versatile design that is easily customized to fit your style,” this morning’s media announcement reads.
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Down But Not Out, Fitbit is Ready for 2017


Fitbit Announces New VP of Digital HealthOn Monday, as reported by our sister site MMW, Fitbit announced preliminary financial results for the fourth quarter of 2016.

Although business appears to have slowed for Fitbit, no one is ready to say that the wearables market won’t remain generally robust and primed for future growth.

Based upon preliminary financial information, Fitbit expects to report 6.5 million devices sold and revenue for the fourth quarter of 2016 to be in the range of $572 million to $580 million, compared to the company’s previously announced guidance range of $725 million to $750 million.

For the full-year 2016, Fitbit expects annual revenue growth to be approximately 17% from the previous forecasted growth of 25% to 26%.

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Fitbit Launches Redesigned Fitstar Personal Trainer App


homepage-goals-simple-3Last week at CES 2017, Fitstar by Fitbit launched a new app experience that helps users achieve their fitness goals through an enhanced personalized and guided workout journey.

The new Fitstar Personal Trainer app features tailored workouts and recommendations based on your Fitstar and Fitbit activities, a provided media release explains.

“More robust guidance and coaching will help you work out smarter and get the most out of the Fitbit ecosystem,” the release notes, adding further that new trainers to choose from, an expanded library of exercises, customizable music, and a refreshed look provide greater inspiration.
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Fitbit Announces Key New Integration


fitbit_charge_2_uhc_motion_4_full_fit_screenFitbit, a global leader in the connected health and fitness market, has just announced the addition of Fitbit Charge 2, the top selling fitness tracker in the U.S., into the recently expanded UnitedHealthcare Motion wellness program.

Offered to employers by UnitedHealthcare, UnitedHealthcare Motion is an employer-sponsored wearable device wellness program that will soon enable people using Fitbit Charge 2 to track against the program’s activity metrics easily and conveniently – right on-wrist.

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FIRST LOOK: Medtronic and Fitbit Announce Partnership


Fitbit Announces New VP of Digital HealthMedtronic plc, a powerhouse name in medical technology, and Fitbit, a leader in the connected health and fitness market, announced on Tuesday a new partnership.

According to details shared with mHealthWatch, the deal in place will enable the companies to integrate health and activity tracking for patients living with diabetes and their physicians and care teams.

In short, the iPro2 myLog mobile app will allow patients living with type 2 diabetes to see their glucose levels and physical activity data in one streamlined application.
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Fitbit Rolls Out New Immersive and Engaging ‘Adventures’ Challenges


Fitbit Announces New VP of Digital HealthFitbit, a leader in the connected health and fitness market, has just rolled out Fitbit Adventures, a new series of personal, non-competitive activity Challenges.

The challenges, we’re told, are designed to inspire you to move more and reach your health and fitness goals.

So how does it work?

With each step logged, you can advance and virtually experience iconic landmarks and trails in Yosemite National Park or participate in the TCS New York City Marathon, while being motivated by fun facts and inspired through immersive breathtaking photography.

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Fitbit Announces New Vice President of Digital Health


Fitbit Announces New VP of Digital HealthFitbit has just announced that Adam Pellegrini will join the company as Vice President of Digital Health, beginning September 6.

According to a provided announcement, Pellegrini will be responsible for leading Fitbit’s vision, strategies and programs to further drive the company’s integration into healthcare systems around the world.

In this new role, Pellegrini will harness the power of Fitbit’s products, software and services to help create better clinical health outcomes while identifying new revenue opportunities for the company, building on the momentum Fitbit has had to date with disease management, insurance, and wellness programs.
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