Tag Archive | "Fitbit"

Fitbit, Dexcom to Develop Continuous Glucose Monitoring (CGM) Experience


MHW learned Thursday that Fitbit — a leading global wearables brand — and DexCom, Inc. — a leader in continuous glucose monitoring (CGM) for people with diabetes — have cemented a new collaboration to develop and market products to help people better manage their diabetes and get a more complete picture of their overall health with easy-to-use mobile tools.

The first planned initiative is to bring Dexcom CGM data to Fitbit’s new smartwatch, Fitbit Ionic.

Through this experience, Dexcom CGM users on either Android or iOS devices would be able to see both activity and glucose levels, right on their wrist.

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First Look: Fitbit Touts New Premium Guidance and Coaching Offering Based on User Data


Fitbit, a leading global wearables brand, has introduced a new premium guidance and coaching paid offering designed to analyze your Fitbit data and activity level to deliver a custom curriculum of workouts, programs, content and other tools tailored to your specific goals.

According to the official word emailed to MHW, the first tools to launch with this offering include a new Fitbit Coach app, which rebrands the current Fitstar Personal Trainer app and combines its popular dynamic video workouts with new Audio Coaching sessions, expert-designed to help you increase endurance, speed and form.

The new coaching services will launch with the Fitbit Coach personal training app, available on Android, iOS, and Windows devices this fall.

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Minnesota Timberwolves, Fitbit Announce Partnership


MHW learned today that The Minnesota Timberwolves, as part of a series of summer announcements highlighting a new era for the organization, have formalized a new three-year partnership with Fitbit, a leading global wearables brand.

According to a provided statement, Fitbit is now the “Official Wearable” and “Official Sleep Tracker” of the Minnesota Timberwolves, Minnesota Lynx and Iowa Wolves in a partnership that extends to the court, arena, back-office and fans.

In short, Fitbit will provide access to devices to all three teams, including business and basketball staffs, offering personalized insights that can be used to gain a competitive advantage and improve performance throughout the organization.
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Fitbit Touts Global Availability of Alta HR


fitbitFitbit, a leader in the connected health and fitness market, announced this week the availability of Fitbit Alta HR at major retailers across the globe.

As for what makes the new offering a true standout, Fitbit say it is the world’s slimmest fitness wristband with continuous heart rate tracking.

Fitbit Alta HR combines the benefits of PurePulse technology with automatic exercise recognition, sleep tracking, battery life of up to seven days, and smart notifications in a slim, versatile design that fits your personal style.

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Fitbit Introduces ‘World’s Slimmest Fitness Wristband’


Fitbit Announces New VP of Digital HealthFitbit, a ubiquitous powerhouse in the connected health and fitness market, has just introduced Fitbit Alta HR and new advances in sleep tracking.

The offering, we’re told, gives users actionable insights and guidance in the Fitbit app to make more informed decisions about their health and stay motivated to reach their wellness goals in style.

“Fitbit Alta HR is the world’s slimmest wrist-based, continuous heart rate tracking device combining the benefits of PurePulse heart rate technology, automatic exercise recognition, sleep tracking, battery life of up to seven days and smart notifications in a slim, versatile design that is easily customized to fit your style,” this morning’s media announcement reads.
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Down But Not Out, Fitbit is Ready for 2017


Fitbit Announces New VP of Digital HealthOn Monday, as reported by our sister site MMW, Fitbit announced preliminary financial results for the fourth quarter of 2016.

Although business appears to have slowed for Fitbit, no one is ready to say that the wearables market won’t remain generally robust and primed for future growth.

Based upon preliminary financial information, Fitbit expects to report 6.5 million devices sold and revenue for the fourth quarter of 2016 to be in the range of $572 million to $580 million, compared to the company’s previously announced guidance range of $725 million to $750 million.

For the full-year 2016, Fitbit expects annual revenue growth to be approximately 17% from the previous forecasted growth of 25% to 26%.

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Fitbit Launches Redesigned Fitstar Personal Trainer App


homepage-goals-simple-3Last week at CES 2017, Fitstar by Fitbit launched a new app experience that helps users achieve their fitness goals through an enhanced personalized and guided workout journey.

The new Fitstar Personal Trainer app features tailored workouts and recommendations based on your Fitstar and Fitbit activities, a provided media release explains.

“More robust guidance and coaching will help you work out smarter and get the most out of the Fitbit ecosystem,” the release notes, adding further that new trainers to choose from, an expanded library of exercises, customizable music, and a refreshed look provide greater inspiration.
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