Tag Archive | "IMS Institute for Healthcare Informatics"

Which Company is Tops in Pharma For Social Media Engagement?


Which Company is Tops in Pharma For Social Media EngagementA new report that comes to us this week from the IMS Institute for Healthcare Informatics is taking a hard, first-of-its-kind look into the metrics of social media activities undertaken by the world’s most preeminent pharmaceutical giants.

“We see that pharmaceutical companies recognize that patients increasingly are using some form of social media to obtain information, exchange views and seek advice regarding their healthcare,” says Murray Aitken, the Executive Director of the IMS Institute for Healthcare Informatics. “They therefore need to be present, active and engaged in these channels to be patient-centered.”
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The UAE Warms to mHealth


The UAE Warms to mHealthThe worldwide adoption of mobile health devices, solutions, and resources has been well documented across the global healthcare spectrum. According to the IMS Institute for Healthcare Informatics, apps in particular have become ubiquitous in many aspects of our lives over the past five years, fueled by the widespread availability of tablet computers and smartphones.

Tens of thousands of health, wellness, and medical apps are now available for download to Apple or Android devices from online stores, IMS says, while cautiously noting that mHealth has not grown in all markets at the same accelerated pace observed elsewhere.

In recent years, for example, the United Arab Emirates has been slow to embrace the potential of mHealth. But this former-laggard has begun slowly warming to mobile health and could soon be classied as one of the world’s hottest emerging markets for mHealth.

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