As the world observed one week ago during the keynote presentation of WWDC 2013, Apple is striking a different tone with its advertising this summer.

And mHealth’s potential is loud and clear in the company’s latest advertorial.

Gone are the product-centric ads (at least for now) and in their place are ideals that speak to the reliability and familiarity of the venerable Apple brand.

So far, the ads have been well-received. And they will continue to pelt our airwaves and computer screens for the foreseeable future.
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Frost & Sullivan has issued a new report indicating that which many in the field of mHealth have been trying to tell us all along: mHealth will be the catalyst for healthcare’s evolution.

The market for mobile health products and services, the firm says, is an important area that could dramatically alter care delivery and the patient experience.

The public acknowledgement of mHealth’s power comes as Frost & Sullivan’s North America Healthcare Director Daniel Ruppar plans to moderate the “What’s Next for mHealth?” panel discussion at the 10th Annual Healthcare Unbound Conference & Exhibition scheduled for July 11-12, 2013 in Denver, Colorado.

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Here are some of the top stories in mobile health that we’ve been monitoring in recent days.

• New Cancer Database Deemed ‘Game Changing’

It’s another example of how big data and electronic health databases are permanently, profoundly, and positively impacting modern healthcare.

• Remote Patient Monitoring Programs: Are They Worth The Investment?

Is the ROI for remote patient monitoring programs really worth all the effort? A new tool is entering the healthcare space in hopes of providing a more complete and comprehensive answer to this complex, multifaceted question.

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On Thursday at the 2nd annual Digital Health Summer Summit, WellDoc heralded the launch of BlueStar.

The healthcare behavioral science and technology company says BlueStar is a new product in a novel class of diabetes therapy. According to details made public during last night’s announcement, BlueStar will be reimbursed and adjudicated as a pharmacy benefit similar to other prescription products.

In short, BlueStar supports patients through smart blood glucose testing, healthy diet and exercise choices, medication adherence, and quality standards of care such as A1c tests, foot exams, and blood pressure and lipid levels.

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Mobile services designer Mark Curtis says mobile is reshaping health care as we know it.

“In the not-too-distant future,” Curtis asserts in a recent CNN editorial, “you’ll receive a full diagnosis and cure from your smartphone before you have even realized you’re unwell.”

According to Curtis, who serves as chief client officer at design consultancy Fjord, digital is set to embark on a path of “radical transformation” in the health and wellness sector.

As a result, soon – and he means soon – our smartphones will be smarter than we are when it comes to discovering and treating that which ails us.

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If you were insistent upon setting foot on a continent where mHealth adoption isn’t growing by leaps and bounds every day, you would have to travel to Antarctica.

Mobile health, telemedicine, and all facets of mobile and electronic remote patient care and records management are taking hold across the globe.

In particular, the United Kingdom is proving to be fertile ground for mHealth adoption and expansion. In fact, a recent infographic derived from data released last year from YouGov Plc explores whether the U.K. is truly ready for the mHealth revolution.

The answer, so far, appears to be a resounding yes.

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Kaiser Permanente has just released a new API to go along with its very bold public encouragement to developers in hopes they will soon get to work creating tomorrow’s top mHealth smartphone applications.

“We’re looking for people to develop apps that offer value to our members” says Philip Fasano, Kaiser Permanente’s chief information officer.

As one of the nation’s biggest not-for-profit health plans, the company believes its API will inspire developers to do their greatest work.

“This is new territory for this industry. We have particular responsibility to our members; we need to be thoughtful about opening capabilities,” Fasano adds.

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