Tag Archive | "social media"

Critical Incident Responder Upgrade for Global Enterprise Messaging Platform Enables Faster Staff Communications


NueVue Takes Aim at The Germs on Your SmartphoneA new business continuity app that enables logistics companies to provide real-time communications during threats and monitors their safety has been added to Soprano Design’s cloud-based Mobile Enterprise Messaging Suite (MEMS) platform.

Soprano RapidAlert – a crisis management tool and one of nine business app plug-ins for its award-winning MEMS platform – allows organizations to manage business continuity by deploying SMS alerts within seconds to incident first responders and standby teams.

Soprano CEO Horden Wiltshire said the development of RapidAlert was in response to market demand at a time where there is an increased likelihood of extreme events relating to natural disasters, the environment, civil unrest and cyber security.

“The ubiquity of text messaging means that messages will reached all those that need to be informed immediately and accurately and can track whether they have responded to an alert on time,” Mr Wiltshire said.

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Agora.io Expands Reach into Social Media


FDA Lifts Restrictions on Social Media AdsAgora.io, a leader in internet-based global real-time communications, announced Monday that the company’s real-time audio and video communication solution – Agora Video and Agora Voice – has been selected and integrated into Momo’s mobile application to power new voice and video call features.

Momo launched its location-based instant messaging app in August 2011, with a mission to help users discover and engage socially with people and communities nearby.

This feature is available for all Momo users with a version of 6.8 or later on Android, iOS and Windows Phone.

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The Produce for Better Health Foundation Wants to See Healthier Marketing


Produce for Better Health Foundation Wants to See Healthier MarketingIt’s hardly a trade secret among healthy people. To eat better and lose weight, one must consume more fruits and vegetables. To push that message a little harder to those who need a reminder, The Produce for Better Health Foundation is providing an incentive to help encourage that habit.

A not-for-profit 501c3 since 1991, The Produce for Better Health Foundation is providing grant opportunities for organizations that want to market and promote an increased consumption of fruits and vegetables in one’s everyday diet.

This marketing can occur via social media, multimedia, or any other means to promote this healthy lifestyle.

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Posted in Digital Marketing, Health and FitnessComments (1)

Beware the Twitter Pushback: Let Dr. Oz’s Recent Foray Be a Lesson to Us All


Beware the Twitter Pushback Let Dr. Oz's Recent Foray Be a Lesson to Us All

As many people are now discovering, Twitter may be the medium for getting a message out — but don’t expect the replies to be all unicorns and puppies.

Take the example of Dr. Oz, the earlier much-touted and now much-lambasted medical media darling, whose Twitter foray turned into a vicious fray.

According to a post at Vox, when Dr. Oz recently asked for people to submit health questions via Twitter, it might have been enough to force the good doctor to check his own blood pressure.

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Posted in Social MediaComments (0)

Facebook Entering The World Of Healthcare?


Facebook Entering The World Of HealthcareYou almost had to expect this kind of move at some point from Facebook.

Many new methods of managing healthcare electronically are being developed across the medical and mobile worlds today, and even social media platforms are now considering the ways in which online health initiatives fit into their structure.

Facebook’s first online health initiative was the 2012 “organ-donor status initiative” that led to 13,054 new donors on the first day—which was 5 times the normal daily registrations of closer to 600.

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Posted in Healthcare, Social MediaComments (0)

Bitter Pill: Doctors Not Swallowing Social Media Fervor


Bitter Pill Doctors Not Swallowing Social Media FervorWant a doctor to treat you via social media?

Don’t hold your breath — unless you look good blue.

In June, a study by MedData Group found that 44 percent of U.S. physicians weren’t using social media sites for professional services.

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What Are Today’s Top Marketing Trends for Healthcare?


What Are Today’s Top Marketing Trends for HealthcareThe concurrent rise of the millennial generation and technology is beginning to dictate how healthcare is marketed.

In order to catch the attention of these new patients and general consumers, more healthcare companies and service providers are going digital, as it allows them to customize marketing for unique audiences.

According to the latest industry data and projections, the top trends driving this evolution in healthcare marketing include:

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Posted in Digital Marketing, Healthcare, Social MediaComments (0)

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