To The Forefront of Wearables: Garmin Announces Forerunner 935

To The Forefront of Wearables: Garmin Announces Forerunner 935

On Wednesday, Garmin International Inc. officially introduced the much anticipated Forerunner 935.

“The new flagship multisport device from Garmin will bring the latest generation of physiological analytic capabilities from Firstbeat Technologies Ltd. to the Forerunner series for the first time,” reads a statement emailed to mHealthWatch.

We’re told that the three new Firstbeat training features – Anaerobic Training Effect, Training Load, and Training Status – debuted earlier this year in the Garmin Fenix 5 series, which was named as a CES 2017 Innovation Award Honoree in the wearable technologies category.

In his statement, Dan Bartel, Garmin vice president of global consumer sales, described the Forerunner 935 as a device designed for athletes focused on performance and results and highlighted how these three new features improve support for multisport athletes. “As a top-of-the-line GPS smartwatch, the Forerunner 935 not only provides users with insight into how their body is responding to fitness, but also offers data for every activity,” he said.

In support of the launch, Garmin announced a new print, digital, and social media campaign that will feature professional Garmin-sponsored elite athletes and triathletes from around the world.

“Most people aren’t just runners or cyclists, active people do lots of different things,” says Aki Pulkkinen, Firstbeat head of consumer products. “If you’re looking to improve performance, then it’s important to look at the big picture while focusing on the details. Remarkably, the training analytics onboard the Forerunner 935 allow you to do both simultaneously.”

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